An honest but actionable letter to all the humans on this planet. What are you gonna do about it?

I woke up with a crushing feeling of hopelessness today. I’m not sure if it’s because I haven’t seen the sky in almost two months because of the haze, or if it’s because of the documentaries I’ve been watching, but all I can sense are the lowest of low vibrations from this messed-up society we live in.

Some days I just feel like “what’s the point?”. Why bother even trying to make a difference when this place is too far gone anyway? Why not just join the blissful ignorance of the vast majority and unconsciously (or, even worse, consciously) consume and destroy everything around me?

Why do I feel that way? Here are some FACTS for you. Not ideas. Not “shit that hippies made up”.


– By 2048 (that’s almost 32 years from now) there will be NO MORE FISH IN THE OCEANS. Seriously

– Animal agriculture (beef, poultry, etc) is the #1 CAUSE of species extinction, ocean dead zones, water pollution, deforestation and greenhouse emissions.


Scientists estimate nearly 80 to 90% of tropical rainforest ecosystems will be destroyed by the year 2020

– Ecology cannot be replanted, and without trees, human life cannot be supported

The human population has grown more in the last 50 YEARS than it did in the previous 4 MILLION YEARS (the world population grows 228,000+ people everyday)


– Antarctica’s ice sheets are now losing 147 GIGATONS of ice each year

– Livestock covers 45% of the Earth’s total land

– 70 BILLION farmed animals are reared annually worldwide. More than 6 MILLION animals are killed (in a horribly cruel fashion) for food EVERY HOUR

82% of starving children live in countries where food is fed to animals, and the animals are eaten by western countries

– It takes 500-1,000 years for plastic to degrade – meaning that every piece of plastic ever created is still on this planet, and will be for hundreds of years still

– Enough plastic is thrown away each year to circle the earth four times


The real truth is that we are really quite screwed unless massive change and commitment is met. Now. Not 20 years from now. NOW.

And I’m not sure it will happen. Know why? Because people are too selfish to give up their addictions to meat, fuel, plastic, and convenience. Right?

Or maybe not…

The internet is connecting human kind in a way that has never happened before. It’s creating a global consiousness. And although there are still a lot of bad things happening out there, people are starting to wake up.

The problem now is that just like what happens to me sometimes, things seem so bad and scary that many people don’t know what to do or where to start.

So let me break it down for you.

Do Something

Expecting someone else or your government to fix things for you is just plain lazy. You have the power to start making changes now. So just do it.

You know the saying: “You can’t bitch about the government unless your vote?”. Same goes here. You can’t compain about [ the haze / deforestation / famine / species extinction / pollution / poisoned water / overpopulation ] unless you do something about it.

Think just making changes yourself won’t make an impact? Think again. The average person generates 59 kilos of waste a month. And there are 7.3 Billion people on this planet. How terrifying is that?

Do some research. Check out the links I posted above. Get pissed off. And practise what you preach.

Here are 6 things you can do right now to get you on the right path:

1. Reduce, Reuse, Recycle.

2. Eat less meat or give it up completely. See why in the infographic below.

3. Carpool.

4. Say no to plastic bags and bottles (always carry a reusasable bottle and bag).

5. Use cloth hand towels for drying your hands instead of paper towels (carry one with you and you’ll save a TON of trees).

6. Family planning. Before you get all huffy about this one, consider this: There are already waaaaaaay too many humans on this planet and numbers are expected to rise to 10 Billion by 2050. This is seriously dangerous and unsustainable. Just something to keep in mind if you’re thinking about multiplying.

By making some or all of these changes, you’ll not only start to feel better that you’re becoming part of the solution, you can be proud to say that you really are DOING SOMETHING to save the planet.


Vote With Your Dollar

You as a consumer have a lot of power. Seriously. By choosing to say no to big brands that knowingly damage the environment, you’re saying that you want something better. And the more people there are that do this, the more that these companies will be forced to change their bad ways and, in turn, influence governments.

Here are some terrible companies you should immediately stop supporting. Do some research on them. Companies like Coca-Cola own many other brands.

A rule of thumb is, if it’s made in a factory, it’s most likely not good for you (aka full of chemicals and hormones, made by poor people for slave wages, polluting the environment, abusing animals, etc.).

Level Up

It seems like eveyone these days is jumping on the “spirituality bandwagon”. Which is fantastic because it shows that we as a species are evolving in a very good and powerful way.

But the majority of humans (even the “spiritual” ones) still adopt a very selfish mindset. We seem to think that we deserve to have anything we damn well please, and expect it to just show up on our doorstep (especially in Western society).

You know what real spirituality is? It’s putting value, integrity and kindness into your choices. It’s being selfless. It’s making a choice every f#cking day to live for others. Your family, your friends, your dog, the trees, the birds, the whales. Because if you don’t THEY WILL SUFFER. They already are…

Raise your consciousness. Practise compassion & selflessness.

Take myself as an example. I’m a vegetarian. And it’s not becuase I hate the taste of bacon. I f#cking love it. It’s delicious for God’s sake… But I love trees and animals more and know that by eating them I would be causing extreme pain, suffering, and mass amounts of environmental damage. So I make a conscious decision every day to uphold my values of protecting those than cannot protect themselves.

Animal agriculture causes 38% more greenhouse gas than the entire tranporation industry (all cars, planes, boats, and trains combined). Yes, you heard me right. Eating meat is the absolute worst thing you can do for the environment.

But it’s a “sacrifice” I’m more than happy to make to ensure there are trees and animals around for future generations. Well actually, if they’re not there won’t be any future generations anyway…

Finding a way to live in harmony with nature and other species not only feels wonderful, it’s wonderful for your body and spirit as well.

I’m not perfect. I’ve slipped a few times over the past couple years since I quit meat. But I always quickly veer back to the right path. I’ve also recently committed to stop eating fish as well (considering we’re seriously looking at fishless oceans in 30 years).

Yes, people have always eaten meat. But meat consumption used to be sustainable (not every meal every day), and hunting was done with respect to the animal. Some native cultures thanked the animals verbally for their sacrifice.

When you eat meat now, this is what you’re eating and supporting (unless you’re buying directly from a small, sustainable, local farm):

If you want your mind blown about the environmental impact on agriculture and fishing, check out the documentaries Cowspiracy and Mission Blue on Netflix. They’re truly incredible films that are getting a lot of attention. You NEED to watch them.


Plant the seed of change

We all know someone who could be doing more. It’s not that they’re a bad person or they don’t believe in climate change, maybe they feel the problem is beyond them. Don’t let them off the hook for stuff they know is wrong or bad habits they can easily do something about.

Listen, I’m not perfect. None of us are.  But we can all strive to do the best we can to do our own part in making sure we leave something worthwhile behind for those that we care about.  Don’t let you, or even your friends, off the hook so easy.

Sharing this post is a great way to spread the word…but here are some great ways to change something now:

– Bring your own bottle…who needs all of these disposable plastic ones when you have your own ready to go?

– Carpool, use public transportation, or better yet, just walk it!  There are tons of services out there to help find people going the same place as you.

– Say no to plastic bags! Do you really need one to carry your lunch from next door back to the office?

– Take half a second to grab that plastic wrapper you see sitting beside the garbage can.  Who knows who you might inspire to change their minds about littering?

– Your purchasing decisions influence supply and demand more than you might think…consider the healthier or more sustainable choice the next time you’re out grocery shopping.

– Introduce your friends to some diverse vegetarian meals. There’s lots of recipes on this very site!

Of course, those are all subtle ways of going about it.  There’s nothing stopping you from showing your friends one of the many MANY documentaries out there that might just wake them up to a better way of living.

Who knows who you might impact, but it’s well worth giving it a shot.  That one,three, or ten people you educate might end up being the tipping point towards making some real impactful change.

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So right now, the majority of people’s choices are killing us and our home.

You can’t call yourself an environmentalist or claim that you even give two shits about anyone other than yourself if you don’t commit to sustainability. But you can #bethechange.

It’s not hard. It’s just a choice.

So what are you gonna do about it?


Krysta Francoeur
Co-founder and CDO of SickBubble. Healthy cooking fanatic, nature and animal lover <3

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